buynow How To Create an Effective Call to Action for Your Email Copywriting An email marketing campaign is a marketing strategy where you design a targeted message through email copywriting. The goal is to attract new customers, build trust and convert them into paying customers. One of the key elements to successful email copywriting is a clear and concise call to action.

What is a Call to Action in Email Copywriting?

A call to action is when you prompt your reader to take the action you desired. This could be anything such as clicking your link, getting a report or making a purchase. The point is that it makes your readers perform a specific request. An effective call to action can boost your business and product sales.

So what does it take to make an effective Call to Action on your Email Copywriting?

  1. The Headline:  What does your headline tell your readers to do?

    When your reader sees your email, you need to convince them quickly that you are offering something they need. Do not confuse your readers by writing different products or offers in the subject line of your email copywriting. Write a compelling headline that will capture their attention and interest.

  2. The Product Image:  Are you using the right product image?

    Your email copywriting must come with the right product shot. People are drawn to images and it easily creates emotion. This can increase your response rate by 20-30%. Adding images on your email copywriting will keep your reader’s attention longer.

  3. The Testing:  Have you tested your email copywriting?

    Most email service provider will offer you to split-test your email campaigns. That is why you have to come up with at least 10 variations of your email copywriting to see which one will work best. Usually 5 or 7 changes will bring an improvement on your email copywriting that produces great results.

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Why You’re Not Earning Money From Your Blog—More Prospects Less Customers Why You’re Not Earning Money From Your Blog—More Prospects, Less Customers If you’re still with us for the third part of the series, it means you do have serious problems about making money from your blog. To recap, we’ve already given you 11 reasons behind your blog’s failure to generate sales. Let’s proceed with the next identified problem.

Reason #3: You have traffic that converts into prospects but not as customers.

Sometimes, you’ll wonder why after all the traffic and prospects you have, your blog is still not earning money. It’s because they’re not converting into actual customers. Your prospects are deemed useless if they’re not subscribing or purchasing your offer.

However, the good news is at least you already have the audience you’ve been looking for. It won’t be too difficult for you to find ways to make money. Here are the possible reasons why your prospects are not buying and how you can fix it:

  1. Your offer isn’t what they want. If you’re a true expert in your field, then you should know exactly what your audience’s problem is—not just the symptoms but also the underlying cause. Identify the solution to their problems. That is what you need to sell.
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How to Keep Your Site Visitors Through Copywriting


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Recharge your Copywriting in a Flash


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Discover How to Get More People to Read Your Content In 8 Simple Steps


Discover How to Get More People to Read Your Content In 8 Simple Steps Words are considered the smallest meaningful unit of speech that can stand by themselves. Combine it with other words and you’ll create a phrase that expresses more meaning. Searching for the right words is extremely important in writing content. It has to be appropriate to attract your target audience and make them read. You need not spend thousands of hours to perfect your writing skills. The solution is simple. Little writing and more styling. It captures the attention more quickly and makes reading a lot easier.

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Internet Copywriting Tips to Make Your Content Reader-Friendly

Do you want your online content to be more usable by your target audience? With the help of internet copywriting, you can create and design your content to suit your audience requirements. But before you can make your content truly valuable to your audience, you have to understand how they read online. You have to [...]

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