social media The Power of a Call to Action in your Social Media Strategy You often see and read the words “call to action” in any form of copywriting. It usually refers to:

  • a phrase on how you want your audience to maintain or increase their current activities on your website
  • a sentence that tells your audience the contact details of your company, e.g., a phone number or email address
  • a paragraph that details the steps on how they can purchase your offer online

Marketers and business owners should know the importance of a call to action in whatever marketing endeavor they choose. If you want people to take a particular action, you have to tell them exactly how to take that particular action.

However, some marketers have forgotten the use of a call to action in their social media network or community. They forgot how a call to action can be as powerful as hypnotizing and compelling someone to do something.
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SEO Copywriting Headlines for Effective Reader Engagement 150x150 SEO Copywriting Headlines for Effective Reader Engagement Millions of websites enjoy increased page rankings and better placements in search results through SEO Copywriting. More traffic can lead into prospects then turn into customers. The main goal of SEO copywriting is to create content that will improve website exposure and engage users to read the content.

It sounds easy. But, it can be quite tricky and hard. It all starts with the headline.

Making Headlines for Your SEO Copywriting

People from print media very well know the importance of writing catchy headlines. After all, this is what makes people read their articles.

The same is true for SEO copywriting. Internet users usually don’t spend ample time deciding whether to stay on a site and read its content. It’s the headline that compels them to stay and read on. Strong and compelling headlines also attract search engines and give the site a high ranking.
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Top 5 SEO Copywriting Essentials to Prioritize


seo copywriting Are you achieving the results you’re targeting from your Search Engine Optimization (SEO) Copywriting? Is your website dominating the search engine pages for your chosen keywords? This article will teach you how to make search engines consider your website as the authority in people’s search queries. SEO copywriting is a unique method of writing for the web. It creates website content that will read well for both human searchers and search engines.

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How to Keep Your Site Visitors Through Copywriting


copywriting If you want your business to be competitive online, you have to apply various SEO and copywriting strategies. This will help optimize your content and make your website visible in search engines. The more visible your website is, the more visitors you’ll get. However, you don’t want your audience to simply visit your site, read your content, and leave just like that. You also want them to visit and check your other posts. Encouraging your audience using additional copywriting strategies is a great way to encourage repeat visiting.

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Why Business Owners Should Learn the Basics of Internet Copywriting


internet copywriting Internet Copywriting can be an intimidating and challenging task. Especially for business owners who do not consider themselves with the natural talent for writing. However, it is really essential to learn internet copywriting and apply it on your business website. Doing so can tremendously increase the profit-earning potential of your business. As the old saying goes, “It’s not what you say; it’s how you say it.” An effective internet copywriting is instrumental to make your business succeed.

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7 Tips to Maximize Your Marketing Dollar


marketing To begin with, if you are starting to dream of your marketing scheme in your sleep, you may be tempted to produce a new ad out of monotony. However, if the ads are still working and are still correct, there is no reason to retire them. Keep them in use as long as they justify their existence with sales. If your marketing ad is still valuable, just leave it as it is but make sure that the information is updated.

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