102871357 How to Use Twitter as a Business Marketing Strategy Today, marketing is a more personal and interactive process compared to 10 years ago. The advent of the Internet has put forward other online tools, such as social media and blogs. People began to demand more information from business owners than just a brief description of their products and services.

The Significance of Twitter in Your Business

Social media includes various social networking sites, such as forums or blogs. Facebook and Twitter are the most popular of them all. While each of these social media forms has its own unique edge, Twitter tops them all. When it comes to reaching a vast number of people, Twitter can do the job in an incredible short period. This is because of its simplicity in format. In less than 140 characters, you can tell the world about your brand, put up links, and interact with various people.

Twitter is also a great tool for sharing content and increasing traffic on your website. This same traffic can be transformed into your very own community. With all these opportunities for business growth that Twitter offers, how can one resist such? Perhaps, the more fitting question is: what can you actually do to achieve all of these through Twitter?
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116362453 4 Subject Lines to Boost your Email Copywriting Do you know the importance of a subject line to your email copywriting?

Aside from the sender’s address, most people decide whether to open and read an email by just a glance at the subject line. Like any form of copywriting, this can make or break the copy you have made.

In fact, it is even worse for email copywriting. With just one click, your email can either end up being opened or go straight to the trash folder. You don’t want the latter option do you?

So here are four ideal subject lines that are proven to boost the open rate of your email copywriting:

  1. The “HOW TO”

    This subject line is very specific because it offers a promise to reveal and inform “how to” achieve a particular benefit. The “How To” subject line works well for email copywriting because people want a solution to their problems. That is why it is not impossible to get your emails opened with this subject line.


    Using “fascinations” for your subject line are very powerful because it motivates your recipients to discover an answer. It manipulates the curiosity of people so to speak. Some of the words you can use on your email copywriting to fascinate readers are “Secrets,” “Discover” and “Amazing.”

  3. The “LIST”

    People in general love to read “lists” because it is a convenient way to read summaries. Most readers prefer easy, quick and bits of information that a list can provide. Using list for your email copywriting delivers more value instead of chunks of paragraph, even if both contain the same information.

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How To Create an Effective Call to Action for Your Email Copywriting

email copywriting An email marketing campaign is a marketing strategy where you design a targeted message through email copywriting. The goal is to attract new customers, build trust and convert them into paying customers. One of the key elements to successful email copywriting is a clear and concise call to action. A call to action is when you prompt your reader to take the action you desired. This could be anything such as clicking your link, getting a report or making a purchase.

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The Power of a Call to Action in your Social Media Strategy

social media You often see and read the words “call to action” in any form of copywriting. It usually refers to:
- a phrase on how you want your audience to maintain or increase their current activities on your website
- a sentence that tells your audience the contact details of your company, e.g., a phone number or email address
- a paragraph that details the steps on how they can purchase your offer online

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How to Keep Your Site Visitors Through Copywriting

copywriting If you want your business to be competitive online, you have to apply various SEO and copywriting strategies. This will help optimize your content and make your website visible in search engines. The more visible your website is, the more visitors you’ll get. However, you don’t want your audience to simply visit your site, read your content, and leave just like that. You also want them to visit and check your other posts. Encouraging your audience using additional copywriting strategies is a great way to encourage repeat visiting.

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Top 5 SEO Copywriting Essentials to Prioritize

seo copywriting Are you achieving the results you’re targeting from your Search Engine Optimization (SEO) Copywriting? Is your website dominating the search engine pages for your chosen keywords? This article will teach you how to make search engines consider your website as the authority in people’s search queries. SEO copywriting is a unique method of writing for the web. It creates website content that will read well for both human searchers and search engines.

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