37604m409s05mlq 7 Tips to Maximize Your Marketing Dollar To begin with, if you are starting to dream of your marketing scheme in your sleep, you may be tempted to produce a new ad out of monotony. However, if the ads are still working and are still correct, there is no reason to retire them. Keep them in use as long as they justify their existence with sales.

1. If your marketing ad is still valuable, just leave it as it is but make sure that the information is updated.

If you are familiar of the Ludlow Corp, take that as an example. Ludlow ran an ad for a landscaping product more than 40 times in the same publication. After over ten years, it was obtaining more responses on all copy just as when it was first published in the sixties.

2. Abstain yourself from being obsessed with the competition in the market.

Some owners trick out their marketing plot to match the rivalry. But before you send out leather-bound copies of the company history, consider if the effect is worth it. Better to let competitors drive themselves to ruin with fancy materials than to join them in a race to the bottom.

3. Learn the use of modular materials to lessen the marketing cost.

What if your product needs to be promoted to markets with different needs? You must be aware that new materials for each market would cost you a lot.
Click to continue…

{ 0 comments }

           Share

116362453 Top 5 SEO Copywriting Essentials to Prioritize Are you achieving the results you’re targeting from your Search Engine Optimization (SEO) Copywriting? Is your website dominating the search engine pages for your chosen keywords? This article will teach you how to make search engines consider your website as the authority in people’s search queries.

SEO copywriting is a unique method of writing for the web. It creates website content that will read well for both human searchers and search engines. The goal of SEO copywriting is to rank on the first page of search results for a targeted search.

To achieve these goals and results, you need to focus on the various SEO copywriting essentials. There are many of elements involved in SEO copywriting. However, we will be focusing on the top five priorities that cover the vital elements of on-page optimization.

Five SEO Copywriting Elements to Focus On

SEO copywriting optimizes other on-page essentials for targeted search terms. There are other elements, such as tags, categories, URL structures, and many others. However, you must prioritize these top five elements in your SEO copywriting:

  1. Title or Headline. The keywords that you are targeting must be included in the title of your content. The closer your keyword to the beginning of the title, the better. Nevertheless, it’s important that it appears somewhere in the title. It just makes sense that the keyword is found in the title. When people search for a particular term, they want to see their keyword appear in the actual search results.
    Click to continue…

{ 0 comments }

           Share

SEO Copywriting Tips for Creating Effective Advertisements


SEO Copywriting Tips for Creating Effective Advertisements If you are managing a business online, it is essential that you have good SEO copywriting skills. This will give you an advantage not only in terms of increasing your website traffic, but also to promote your products or services. Promoting your business online also includes reaching out to your target audience as well as the search engines.

Read the full article →

Why You’re Not Earning Money From Your Blog—More Prospects, Less Customers


Why You’re Not Earning Money From Your Blog—More Prospects, Less Customers If you’re still with us for the third part of the series, it means you do have serious problems about making money from your blog. To recap, we’ve already given you 11 reasons behind your blog’s failure to generate sales. Let’s proceed with the next identified problem.

Read the full article →

Recharge your Copywriting in a Flash


copywriting Part of doing copywriting tasks is to meet a specific deadline to post or submit your content. Whether it is for your own website or a client, you need to produce fresh content to satisfy your audience. This is what makes them keep coming back to your site, therefore increasing traffic. We often measure ourselves to a certain level of productivity. We get so burdened with all the process and deadlines that we tend to forget how to enjoy ourselves. If you lack the motivation for your copywriting, you’re not going to enjoy doing it.

Read the full article →

How To Create an Effective Call to Action for Your Email Copywriting


email copywriting An email marketing campaign is a marketing strategy where you design a targeted message through email copywriting. The goal is to attract new customers, build trust and convert them into paying customers. One of the key elements to successful email copywriting is a clear and concise call to action. A call to action is when you prompt your reader to take the action you desired. This could be anything such as clicking your link, getting a report or making a purchase.

Read the full article →