If you want your business to be competitive online, you have to apply various SEO and copywriting strategies. This will help optimize your content and make your website visible in search engines. The more visible your website is, the more visitors you’ll get.
However, you don’t want your audience to simply visit your site, read your content, and leave just like that. You also want them to visit and check your other posts. Encouraging your audience using additional copywriting strategies is a great way to encourage repeat visiting.
So, how can you make people come back for more? Here are some copywriting techniques you can use:
Link to Similar Posts Within and After. If your readers find your content or blog post informative and useful, they will certainly want to read more posts that are similar to it. You can do this in two ways:
- Linking Within. Place links on related articles within the post, so they can learn more about a specific topic.
- Linking After. You can suggest similar articles and place their links after the post, so they can easily click and go to it.
Create a Series. Writing a series of articles can increase page views and encourage repeat visits from your readers. This copywriting technique attracts them to finish reading your series, so they can get complete information from it.
Feature your Previous Posts. Making a compilation of posts is a great way to showcase your older yet successful articles. One way to do this is to make a list of blog posts according to category or popularity.
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Do you want your online content to be more usable by your target audience? With the help of internet copywriting, you can create and design your content to suit your audience requirements.
But before you can make your content truly valuable to your audience, you have to understand how they read online. You have to know exactly how your prospects read the web. Once you have a firm grasp of their reading nature, you can easily apply the necessary internet copywriting tips. This will enable you to customize your content and achieve maximum results.
Internet Copywriting 101: Understanding How People Read Online
With the advent and popularity of the Internet, people seek more information online instead of books and other resources. It even goes as far ravaging the web for more information.
So how do users read online? Actually they don’t read; they just scan instead. They can easily get the gist of your content by picking up on individual words and phrases. Only few will really read something word for word. People can quickly assess a website if it has enough information to satisfy their requirements. If it doesn’t, then they simply move on to the next.
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