Are you a beginner in the copywriting field?
Do you want to start writing copy for yourself or do you just want to know how to communicate your needs to an outside copywriter?
In this article you’re going to find out the secrets of basic copywriting. You can use this articles as a starting point in understanding basic copywriting.
Secrets of Basic Copywriting
Define your target audience. Do not start writing before you find out who your target audience are. Imagine you are talking to just one person in your copy. This means your copy needs to be conversational and responds to the needs, questions and objections that a person may have. This is so crucial in basic copywriting. Therefore, use the word “YOU” as much as possible.
Here are the questions that you should keep in mind before starting your copy.
- Who is going to buy your product?
- What are the particularities of this audience?
- What are their habits, language, style, persuasion methods?
Create an attention grabbing headline. The headline makes the difference for your readers between choosing to read the article or not. It is said that only 20% of the readers actually read more than the headline. Basic copywriting pushes you to make sure your headline is catchy and features the right message. It is hard but mandatory in excellent copywriting.
The paragraphs should flow nicely to capture the audience interest. These are the basics that you should know before starting your copy.
- The text should be easy to read.
- The words should be simple.
- Short sentences
- Clear message
- Concise text
- No redundancy.
These a few of the things that you need for basic copywriting as a rule.
Did we trigger your interest in basic copywriting?
It doesn’t sound too difficult, does it?
Well, do enjoy our next two articles that follow.
Good luck with your copywriting ventures!